Grass Keyboard – Lauren Rockett

Yahoo
"Touch Grass"
Keyboard

In a moment when tech brands kept responding with louderlaunches and bigger promises, Yahoo chose a different path.Not another overhyped innovation, but a self-aware reminder to log off, laugh, and reconnect. Something that felt honest to how people were actually feeling—and true to Yahoo’s personality.

CONCEPT

YAHOO AGRICULTURAL INTERFACE
Yahoo is developing the latest in technology to help you touch grass.

The keyboard was launched like a real product. Sleek reveal films, serious framing, and just enough tech buzzwords let the contrast do the work. The campaign lived across social, where “touch grass” already had meaning—using native formats, creator-style posts, and real-time banter with lawncare brands.

Every interaction reinforced the same idea: Yahoo isn’t here to shout about the future. We’re here to be part of the internet as it actually is.

THE PROJECT

On April Fool’s, we introduced The Agricultural Interface—a fully functional keyboard made of real grass. A playfultake on the internet’s favorite phrase, designed to parodythe way tech treats every launch like the nextworld-changing breakthrough.