Hershey's
World Cup
Pop-Up

We helped Hershey celebrate World Cup 2026 and their partnership with Christian Pulisic.

For three days during World Cup ˘26, Dilworth Park in downtown Philly was the sweetest place on earth featuring a Hershey's bodega, 3-hole foot golf course, and a community€mural to celebrate US soccer superstar, and Hershey, PAˇs own, Christian Pulisic. Fans balled out to get prizes; Pulisic's signature chocolate bars, event merch and signed AC Milan Jerseys.

My Role:
Design Support
All Print Material
Mural Illustration + Logistics
Wayfinding Logistics
Production Design for Fabricated Elements

Hershey's Soccerland

Staff Dress

CLIENT

Hershey's

ROLE

Design
Art Direction

COMPANY

Hovercraft