Champs Women’s Win Week
We turned champs into a place for women to have fun and engage in physical activities playfully led by local and influential fitness leaders.
CHAMPS WOMEN'S WIN WEEK
CHAMPS WOMEN'S WIN WEEK
Role Design support
Agency Happylucky
Client Adidas
Guests had the opportunity to try on new styles of NMDs and feel connected to other women in the community.
Lead Up
The event was promoted through email, as well as digital ads placed throughout the champs site.
Guests reflected on what makes then feel empowered on a chalk wall, and were inspired reading what others wrote.
