Oregon Elections PSA
The office of the Oregon Secretary of State wanted to clear up some misinformation about voting, and they wanted to deliver the facts with a feel-good message everyone could get behind, so they reached out to us for some help.
We were tasked with creating videos that informed and inspired Oregonians of all ages and all walks of life – without division, without stoking fear, and without pandering.
So we created two simple, uplifting, animated videos with accompanying radio spots that could reach every Oregonian, no matter their political affiliation or the language they speak.
Role Character Design, Illustration
Agency Happylucky
Client The State of Oregon
Meet Blobby
Meet Blobby
A genderful character who encompasses all the wonderfully diverse ethnicities, genders, body types, and political affiliations in the world.
Oregon Pride
No matter what candidates or initiatives Oregonians get behind, we knew we could strip away all that divides us by celebrating the innumerable treasured destinations in the state we all love.
Voter Registration
Many voters are skeptical when their friends, family, and neighbors receive mail-in ballots that are different than theirs (it’s due to party affiliation, or lack thereof). And other Oregonians don’t realize they can’t vote in the primaries unless they’re affiliated with a political party (they need to register 21 days before the election if they want to have a say).
Postmarking Your Ballot
There’s also been a bit of misinformation about mail-in voting in Oregon and when ballots need to be mailed by. It’s pretty simple, it just needs to be postmarked on or before election day. It may not be counted until a few days later, and that’s all good. It just means everyone gets to have a voice and a say.