ADIDAS ORIGINALS WICKER PARK STORE UPDATES
Using NBHD (Neighborhood) concept as a starting point, we created updated environmental touchpoints within the stores to be more in line with how the Originals brand is showing up today.
While each store is a unique space, the goal is to create a toolkit that can apply to each.
Each store should have a moment in it’s space inspired by the neighborhood itself - guest artist pieces, imagery that ties to the city and elements of architecture.
FOOTWEAR WALL
OPTION 1
Printed graphics and small props sit atop a small shelf spanning the footwear wall, framing a neon trefoil in the center. A mix of rotating campaign imagery and historic content inspired by the Collection concept is used to draw interesting parallels and extend the story told on the backside.
A. GRAPHIC PANELS
B. WEAVING NEON LINE AND TUBE LIGHTS
OPTION 2
Extending the visual language found in the Statement Area behind, a cluster of illuminated fabric image panels crowns the top of the footwear wall; an organic line of blue light and simple white tube lights emphasize depth and bring a hit of electric pop.
A. FLOATING GRAPHIC LIGHTBOXES
B. WEAVING NEON LINE AND TUBE LIGHTS
STATEMENT AREA
OPTION 1
Embodying our collective memory of the brand through playful, tactile spaces that feel as organic and experimental as the Creators that live the Originals lifestyle every day.
A. NEON TIMELINE LIGHTING
B. TUFTED RUG ORIGINALS LOGO
C. VINTAGE ADIDAS IMAGERY (2)
D. MODERN ADIDAS IMAGERY (2)
E. NEON ORIGINALS MESSAGING
F. NEIGHBORHOOD STORYTELLING (4)
(Neighborhood-specific feature, framed prints or art)
OPTION 2
Embodying our collective memory of the brand through playful, tactile spaces that feel as organic and experimental as the Creators that live the Originals lifestyle every day.
A. NEIGHBORHOOD STORYTELLING (~2)
(Mounted to wall w/ neon tubing)
B. TUFTED RUG ORIGINALS LOGO
C. INFORMATIONAL PLACARDS (2)
D. ADIDAS PROPS
E. VINTAGE POSTERS (2)
F. RETRO TV
(TV playing loop of current + vintage adidas ads OR livestream of outside of building with adidas logo)
G. NEON ORIGINALS MESSAGING
H. ARTIST FEATURE
I. MODERN PRINTS (~3)
(Poster style prints of current campaigns)
FITTING ROOMS
HALLWAY
The fitting room hallway is great opportunity to pull shoppers towards the back of the space. A nod is given to the original NBHD store concept by bringing in the neon trefoils. They repeat down the hallway alongside color lighting that spills from the dressing rooms. Shoppers can select what color dressing room they want to use and it’s a great selfie moment!
FOOTWEAR SCULPTURES
The fitting room hallway is great opportunity to pull shoppers towards the back of the space. A nod is given to the original NBHD store concept by bringing in the neon trefoils. They repeat down the hallway alongside color lighting that spills from the dressing rooms. Shoppers can select what color dressing room they want to use and it’s a great selfie moment!
MATERIAL OPTIONS
-Colored Regrind
-Sustainable wood layers with textural paint/coating
-Fabric upholstery stuffed with natural
Role Environmental Design, Art Direction
Client Adidas