Allbird’s Tree Flyer Launch
We were asked to throw a buzzworthy press and influencer day with additional programming the following day in the form of a group run to demonstrate the Reasons To Believe (RTBs) of the Tree Flyer.
Role Design and concepting
Agency Happylucky
Client Allbirds
From campaign headline to full-feels immersion. Step inside the story behind the shoes for a journey through the RTBs of the Tree Flyer. As the environment becomes more springy, bouncy, energetic and airy, so do you. This idea is all about encompassing the light and bouncy spirit of not only the shoe, but Allbirds as a whole.
Concepting
Not your average sneaker launch. We will host a bright, fun, and interactive PR event to showcase the all-new Tree Flyer. From element details that make up the shoe to networking, our media guests will have the opportunity to fully connect with Allbirds.
We built out a product display that utilized both existing Allbirds materials as well as materials being showcased that the Allbirds products and Treeflyer are built from.
