Allbirds Tree Flyer Launch

We were asked to throw a buzzworthy press and influencer day with additional programming the day after launch in the form of a group run to demonstrate the Reasons To Believe (RTBs) of the Tree Flyer.

From campaign headline to full-feels immersion. Step inside the story behind the shoes for a journey through the RTBs of the Tree Flyer. As the environment becomes more springy, bouncy, energetic and airy, so do you. This idea is all about encompassing the light and bouncy spirit of not only the shoe, but Allbirds as a whole.

CONCEPTING

Not your average sneaker launch. We will host a bright, fun, and interactive PR event to showcase the all-new Tree Flyer. From element details that make up the shoe to networking, our media guests will have the opportunity to fully connect with Allbirds.

We built out a product display that utilized both existing Allbirds materials as well as materials being showcased that the Allbirds products and Treeflyer are built from.

CLIENT

adidas

ROLE

Art Direction,
Environmental Design

COMPANY

Happylucky