Graza x Yahoo Collab

Starting in 2025, Yahoo began an initiative to embrace some whimsy and engage with a wider audience by launching fun and unique product collabs. Graza and Yahoo partnered up to make a limited edition "keyboard oil" (as well as a hat & keyboard - themed serving dish.)

CONCEPT

GRAZA x YAHOO:
The Collaboration for Your Office

Welcome to the office—but make it fun, flavorful, and the right amount of unhinged. The Graza x Yahoo collaboration concept leans into the quirks of everyday office culture: The colleague who types a little too loudly, the eternal hum of productivity (or procrastination), and the moments of relatable imperfection that define the 9-to-5. By pairing Yahoo’s playful digital legacy with Graza’s bold, flavorful identity, we’ve built a campaign that’s equal parts satire and celebration.

PHOTO BRIEF

Visually, we wanted to create a world that feels removed from time - with pieces of the modern office but with nostalgia scattered throughout. Both Yahoo and Graza’s brand have an irreverence that we wanted to come through in the images as well. Taking the character of the office and transforming into something vibrant, funny, and human. 

SELECTS

IN THE MEDIA

CLIENT

adidas

ROLE

Art Direction, Design

COMPANY

Happylucky